Roofing contractors often ask me how they can get the most bang for their Roofing Marketing budget? Here are the top things that we’ve discovered over the years that help Storm Restoration and Specialty Contractors get more “bang” for their Roofing Marketing dollar. Best Marketing for Roofers
Choose A Leader in Storm Damage Appointment Setting Services
A Message from Joe Radcliff, Founder of Storm911
“When it comes to growing your roofing or restoration business, choosing the right appointment setting service is absolutely critical in Roofing Marketing. At Storm911, we’ve been setting the standard in this industry for over a decade. In fact, many of the companies operating today have modeled their approach after ours — but make no mistake, what we do is unmatched.
We don’t just book appointments — we drive business growth through proven strategies that are exclusive to Storm911. Our techniques, systems, and training programs are time-tested, proprietary, and built from years of hands-on storm industry experience. These are not methods you can copy — they’re part of a culture and standard of excellence we’ve created from the ground up.
What truly sets us apart is our relentless focus on quality. From the way we engage with homeowners to how we support and train our internal teams, we’ve built a business that thrives on superior results, not shortcuts. We take pride in being the best at what we do, and we bring that same level of commitment to every client we partner with.
When you choose Storm911, you’re not just hiring a service — you’re joining a movement that redefined the industry.”
– Joe Radcliff, Storm911
Work Smarter and Harder Than Anyone Else
Instead of doing everything the hard way, it’s wise to step out of the dark ages and keep up with the times. Invest in CRM, mobile technology, hail maps, and other tools that make it easy to keep your whole team motivated, accountable and on the same page. Every year contractors loose countless dollars wasting time On appointments set most of the industry has a 40 to 60% credit ratio, unlike Storm911 who has a 10.36 credit ratio on appointments when they could be using that time to make more money. A lot of lost It means your time and tracking of bad appointments going to qualified appointments with recordings. So you know you’re continuing the sales story. Not just walking in with the name and address and telephone number. The clear difference in quality.
Prime the Pump
Whether you buy leads from a telemarketing company such as an industry leader like Storm911 or Solar911, online or generate leads through canvassing, it’s important to help your salespeople succeed. Sometimes just providing a few leads a day can make all the difference between salespeople who are highly motivated and those who struggle to get out of the truck.
Knock Doors
For contractors who buy leads or advertisements, encourage your salespeople to knock at least 6-8 homes immediately around each appointment. Having an appointment with a neighbor provides familiarity and credibility. Here’s a sample approach: “Hi, I’m David with XYZ Roofing Company. I was just doing a roof inspection for one of our customers Debbie Sloan across the street (point at Debbie’s house) and wanted to stop by and make sure your roof is okay. It will just take a quick minute for me to jump up and make sure you don’t have any damage…”
Ask for Referrals
People love giving referrals, especially for a job well done. Vivax Pro Painting in Denver Colorado is a great example of a company built through referrals from “raving fan customers”. Just talk to anyone who has had their home painted by Vivax and they will rave about their great experience. The same concept works great in roofing too. When people are looking for a roofer, they’ll ask their friends. Make sure to let your customers know you always appreciate referrals.
Customers for Life
A few years ago I talked to the CEO of a family owned roofing company that had done over 30,000 roofs in a hail prone metro area. They were having marketing issues and I asked what they did for their existing customers when hail hit? “Well, nothing” the CEO replied. “Are You Crazy”, I exclaimed! The CEO was sitting on a potential gold mine of future business simply by taking care of the customers his company had already served in the past. Now days, with address monitoring technology, it’s super easy to keep track of your customers. When they get hit by hail, give them a call. That’s low hanging fruit that no contractor should miss.
